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Wednesday, November 24, 2021

Amazon VP of bodily retail shops leaves firm after 14 years

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Cameron James. (LinkedIn Picture)

Cameron James, an Amazon vp who most not too long ago labored on the corporate’s bodily retail shops, left the Seattle firm this week after greater than 14 years in a wide range of roles.

In a publish on LinkedIn saying his departure, James stated his subsequent step will likely be “to see if I can take the whole lot I’ve realized at Amazon and successfully apply it in one other context and tradition.”

He described his experiences and alternatives at Amazon as “nothing in need of life-changing.”

“Throughout my time I’ve been lucky to work on a variety of companies together with some enormous successes (Prime Video), some equally enormous failures (Hearth Telephone), and a few enterprise which might be nonetheless defining their future (Bodily Shops),” he wrote. “I’ve realized invaluable classes from all of them.”

James had labored on the corporate’s bricks-and-mortar enterprise in a wide range of capacities since 2015, when Amazon opened its first bodily bookstore at Seattle’s College Village. Since then, the corporate has launched a wide range of bodily retail ideas, together with its Amazon Go, Amazon 4-star, and Amazon Contemporary shops.

Final week, the corporate introduced a brand new bodily retail partnership with Starbucks, beginning in New York Metropolis.

Even with the enlargement of its bodily shops, gross sales from Amazon’s bodily retail shops have remained comparatively flat in recent times, at $4.3 billion or lower than 4% of its general internet gross sales within the third quarter of this yr. The corporate’s bodily retailer gross sales dipped in 2000 through the pandemic like many different bricks-and-mortar retailers.

We’ve contacted Amazon for remark. CNBC reported the information of James’ departure earlier right now.

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