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Entrepreneur Spencer Matthews takes chunk out of MunchFit

Spencer Matthews


MunchFit, wholesome meals supplier to luxurious gymnasium Equinox and elite studio Barry’s Bootcamp hopes to boost £1m by a crowdfunding spherical in a bid to satiate the rising urge for food for meal plans tailor-made to health objectives.

From humble beginnings delivering meals to a handful of shoppers in London, MunchFit – which was based by Angus Fay in 2013 – operates a retail providing, health cafés and a meal plans service that permits individuals to order as much as 4 meals a day, six days per week.

Serving to to speed up coaching outcomes by taking the guesswork out of what to eat, the upmarket goal-based meals model is searching for “Fitvestors” to take the enterprise to the subsequent stage.

One of many “Fitvestors” is entrepreneur and angel investor Spencer Matthews, who used the Gas Lean Meal Plan to assist him obtain his spectacular Weight Loss Transformation for Males’s Well being. Matthews took supply of 4 meals from the Lean plan, three days per week. “Like many people, I recognize what wholesome consuming seems to be like, however merely avoiding junk meals wasn’t going to chop it for the problem forward.” noticed Matthews.

The premium supply service, which prepares its meals in London-based kitchens, has positioned £710k of shares with institutional traders and rich people, and is now in search of to boost a most of £1.1m in fairness crowdfunding by Crowdcube, the UK-based platform, which works stay on Thursday 25 March.

Angus Fay, CEO and Founder, stated MunchFit was searching for new shareholders for the health meals model, who would obtain completely different perks primarily based on their stage of funding – from complimentary merchandise and meals, as much as a physique transformation the place they’ll emulate Spencer Matthews’ success.

“Most of us have aspirations to be wholesome, however lack of time is commonly the most important impediment to attaining our objectives: scratch cooking wholesome meals goes out the window in favour of grabbing one thing on-the-go. Which means that regardless of how arduous we work out, if our food regimen isn’t balanced, we gained’t get the outcomes we need to see. Publish-pandemic, there’s an growing urge for food for top of the range, health-conscious merchandise –  and we’re assured that MunchFit can ship greater than wholesome returns.”

In 2019, MunchFit inked a profitable licensing take care of publishers Hearst to create Gas for Males’s Well being (and shortly Ladies’s Well being), bringing annual revenues to £1.6m – over six instances the expansion achieved in 2015.

In June 2020, with its cafés shuttered by the pandemic, MunchFit swiftly handled these setbacks by unveiling Meal Plans – a selection of Lean, Balanced, Sturdy or Inexperienced (plant-based)menus, delivering nationwide.

The brand new funds can be used to open 5 extra cafés; launch their Gas vary into main supermarkets; enhance the consumer journey by their web site and ecommerce platform, and likewise make key hires to broaden into new enterprise areas and development.

This may enhance potential manufacturing by 400% per cent, in response to Fay.

As a private coach, founder Angus Fay realised a lot of his purchasers struggled to eat nicely, so he requested a good friend to whip up some easy, extremely nutritious meals to go with his shopper’s coaching program and steer them away from Prêt baguettes.

With simply £500, a couple of kitchens and a number of other cooks later, Fay launched MunchFit in 2013, rapidly choosing up lunch and breakfast orders for company purchasers, and the corporate grew rapidly.

In 2016, MunchFit launched a string of partnerships with premium health shops Equinox and Barry’s Bootcamp, supplying ready meals to refuel hungry gym-goers, and operating MunchFit cafés onsite.

Quickly MunchFit was stocked in Planet Natural with a devoted natural line, and the next 12 months launched in Ocado, who presently inventory a cautious edit of tasty, nutritious connoisseur meals priced at £9.99, comparable to Teriyaki Salmon, Moroccan Beef Burgers, Korean BBQ Tofu Steaks and Tunisian Lamb Meatball Tagine. MunchFit has since added Amazon Contemporary, As Nature Meant, BXR and Soho Home as shops.

In contrast to recipe packing containers which require scratch cooking, MunchFit’s connoisseur meals require zero preparation. “Whether or not you merely need to get in form,or are coaching for a half marathon and even the Marathon des Sables, MunchFit will assist obtain these objectives” concluded Fey.

“The choice to spend money on MunchFit virtually made itself. The outcomes from utilizing the meal plan for only a few weeks had been thoughts blowing.” stated investor, Spencer Matthews

“When a product works that nicely it’s arduous to disregard. Additionally, having met Angus, I imagine in his plan and his means to ship it.”

On the expertise facet, the MunchFit crew consists of tastemaker Jamie Cairns, Govt Chef, who has greater than 25 years of expertise between Michelin star eating places, high-volume manufacturing environments, and high quality catering firms like Rhubarb.

The menus and meals are additionally assessed by Mark Ellison, elite sports activities nutritionist to world heavyweight champion Anthony Joshua, Manchester United, and Staff GB Boxing, guaranteeing world-class credentials that buyers can belief.

Boasting a powerful enchantment with busy, health acutely aware people, these searching for a calorie managed or gluten free food regimen, and the growing numbers who’re bored of repetitive residence meals, the crowdfunding marketing campaign seeks to boost a minimum of £1m.

 



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Written by LessDaily.Com

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