in

GMB wins rankings struggle with BBC Breakfast on Piers Morgan’s final day

GMB wins ratings war with BBC Breakfast on Piers Morgan's last day


ITV shares slumped the day after Piers Morgan sensationally give up Good Morning Britain in a smash-hit remaining episode which noticed rankings soar.

Shares within the broadcaster have plummeted by 4 per cent at this time, regardless of yesterday’s divisive present beating BBC Breakfast viewing figures for the primary time since 2017. 

Specialists say the shock departure of ITV’s tough-talking morning host – who helped add 1,000,000 new viewers in his time on GMB – may have prompted the fast drop.  

The specter of a possible investigation by Ofcom into Mr Morgan’s feedback on the present may even have sparked panic. 

Yesterday’s surprising GMB phase noticed Mr Morgan storm off digicam throughout a heated on-air row with weatherman Alex Beresford over his criticism of Meghan Markle. 

Mr Morgan had declared the Duchess of Sussex’s incendiary claims to Oprah in regards to the Royal Household ‘contemptible’ and mentioned: ‘I do not consider virtually something that comes out of her mouth’ within the present someday prior.

Mr Beresford accused him of unfairly ‘trashing’ Meghan, branding him ‘diabolical’ and saying: ‘I am sorry however Piers simply spouts off regularly and we now have to sit down there and hear’.

Piers Morgan’s divisive remaining episode of Good Morning Britain was a rankings hit – beating BBC Breakfast viewing figures for the primary time since 2017

Mr Walker (pictured) shared a picture of himself and Ms Minchin, writing: 'This was taken a few seconds before I stormed off set because Carol said it was going to be chilly this weekend.'

Mr Walker (pictured) shared an image of himself and Ms Minchin, writing: ‘This was taken a number of seconds earlier than I stormed off set as a result of Carol mentioned it was going to be chilly this weekend.’

Mr Morgan took to Twitter today to celebrate his ratings success - after having a brief spat with BBC presenter Dan Walker

Mr Morgan took to Twitter at this time to have fun his rankings success – after having a short spat with BBC presenter Dan Walker

It’s understood Mr Morgan had been requested to apologise for his remarks – which had been criticised by psychological well being campaigners – however had declined and he and ITV had ‘agreed to disagree’.

Chief market analyst at Markets.com Neil Wilson advised Yahoo Finance: ‘Traders could also be a bit anxious in regards to the lack of rankings for GMB – it wasn’t precisely doing that properly earlier than he joined and its primetime slot could have repercussions for adverts. 

‘Love or detest, Morgan boosted rankings.

‘It is also that traders are anxious about an investigation over feedback made by Morgan on air.’

The controversial phase on Monday – which adopted the Harry and Meghan interview which aired in a single day – sparked greater than 41,000 complaints to Ofcom, with the regulator vowing to analyze.

And at this time it was claimed that Meghan made a proper criticism to ITV herself about Mr Morgan, saying she was anxious about how his feedback on Monday may have an effect on individuals trying to cope with their very own psychological well being issues. 

On Tuesday, Mr Morgan returned to screens throughout the nation in a bombshell episode which noticed him storm off display screen saying ‘I am accomplished with this’ after being challenged on his place of the Duke and Duchess by his co-star Mr Beresford.

At its peak yesterday – simply earlier than 8am – Good Morning Britain had 2.2 million viewers tuned in to observe Mr Morgan and co-host Susanna Reid.

In the meantime, presenters Dan Walker and Louise Minchin on the BBC’s morning present Breakfast pulled in 1.8 million viewers at its 9am peak, figures present.

GMB has solely ever crushed BBC Breakfast within the rankings struggle 3 times previously – in September 2014, December 2014 and June 2017, figures from Overnights.television have revealed. 

Mr Morgan took to Twitter at this time to have fun his success – after replying to a jibe from Mr Walker who shared a sequence of Tweets poking enjoyable on the tough-talking morning present host’s departure.

In a single, Mr Walker mentioned he was ‘sorry’ to listen to about Mr Morgan leaving – earlier than sarcastically providing him a slot on ‘the UK’s primary breakfast present to speak about it’. 

Piers Morgan laughs as he leaves his West London home today after quitting GMB in a row sparked by his comments about not believing Meghan Markle

Piers Morgan laughs as he leaves his West London residence at this time after quitting GMB in a row sparked by his feedback about not believing Meghan Markle, and doubling down at this time he mentioned: ‘I do not consider virtually something that comes out of her mouth and I believe the harm she’s accomplished to the British monarchy and to the Queen at a time when Prince Philip is mendacity in hospital is gigantic and albeit contemptible’

He took to Twitter at this time to have fun his rankings success, writing: ‘Good Morning Britain beat BBC Breakfast within the rankings yesterday for the primary time. My work is completed.’ 

Mr Morgan additionally used the social media platform to answer a jibe from BBC presenter Mr Walker yesterday.

Mr Walker shared an image of himself and Ms Minchin, sarcastically writing: ‘This was taken a number of seconds earlier than I stormed off set as a result of Carol mentioned it was going to be chilly this weekend.’ 

Mr Morgan replied: ‘I am stunned BBC bosses did not storm in and drag you off set after yesterday’s rankings got here in.’

Mr Walker hit again, writing: ‘Congratulations in your rankings.

Mr Morgan has now doubled down on his comments about Meghan Markle after dramatically storming out of the Good Morning Britain studio and quitting the programme. At 6.11am today Mr Morgan tweeted: 'On Monday, I said I didn't believe Meghan Markle in her Oprah interview. I've had time to reflect on this opinion, and I still don't. If you did, OK. Freedom of speech is a hill I'm happy to die on. Thanks for all the love, and hate. I'm off to spend more time with my opinions'

Mr Morgan has now doubled down on his feedback about Meghan Markle after dramatically storming out of the Good Morning Britain studio and quitting the programme. At 6.11am at this time Mr Morgan tweeted: ‘On Monday, I mentioned I did not consider Meghan Markle in her Oprah interview. I’ve had time to replicate on this opinion, and I nonetheless do not. For those who did, OK. Freedom of speech is a hill I am completely happy to die on. Thanks for all of the love, and hate. I am off to spend extra time with my opinions’

Ranvir Singh co-hosted Good Morning Britain with Susanna Reid at this time after Mr Morgan’s choice to give up the present

‘Ours had been good too. In different information… I hope my boss would have dragged me off set if I would used my platform – on nationwide TV – to inform a pregnant girl, talking brazenly about suicidal ideas, that I did not consider a phrase she mentioned.’

Mr Walker then returned to Twitter to deal with Mr Morgan, writing: ‘Sorry to listen to the information about your departure from GMB.

‘If you would like to return on the UK’s primary breakfast present to speak about it… we may make some house for you within the morning.’

He then thanked his supporters for his or her ‘sort feedback’, including: ‘I actually recognize the sort phrases and I am going to confess to glossing over many of the insults and sweary fury of the previous couple of hours.’

In a single remaining dig, Mr Walker wrote: ‘To all of the shouty, sweary individuals telling me I am nothing like you understand who… Thanks.

‘In order for you a programme completely happy to use points like psychological well being to create controversy, division and clicks I am delighted to say… you are within the flawed place. Have an exquisite Wednesday.’ 

It was at this time claimed that Meghan Markle wrote to ITV’s boss to complain about Mr Morgan hours earlier than the Good Morning Britain co-host give up.  

The Duchess of Sussex insists she was not upset that Mr Morgan mentioned he ‘did not consider a phrase she mentioned’ in her Oprah interview – however was anxious about how his feedback may have an effect on individuals trying to cope with their very own psychological well being issues, an insider advised the Press Affiliation. 

On Monday Ms Markle went on to ITV’s CEO Dame Carolyn McCall, the previous boss of the left-wing Guardian newspaper, who signed off on the broadcaster’s £1million deal to indicate the Oprah interview and mentioned yesterday they had been ‘coping with’ the GMB host.   

Mr Morgan is known to have been ordered to apologise – however he refused and give up as a substitute saying he had the precise to inform viewers his ‘truthfully held opinions’ and declaring: ‘Freedom of speech is a hill I am completely happy to die on’.   

And at this time, Mr Morgan doubled down on quitting GMB. 

In their very own phrases: What Piers Morgan and his GMB colleagues have mentioned about his exit and the fallour

Piers Morgan

Piers Morgan labelled the Duchess of Sussex’s feedback in her interview with Oprah Winfrey as ‘contemptible’.

Talking exterior his London residence after quitting Good Morning Britain on Tuesday, the presenter described his departure from the programme as ‘amicable’, including: ‘I had a great chat with ITV and we agreed to disagree.’

Morgan added: ‘I am simply going to take it straightforward and see how we go.

‘I consider in freedom of speech, I consider in the precise to be allowed to have an opinion. If individuals wish to consider Meghan Markle, that is completely their proper.

‘I do not consider virtually something that comes out of her mouth and I believe the harm she’s accomplished to the British monarchy and to the Queen at a time when Prince Philip is mendacity in hospital is gigantic and albeit contemptible.

‘If I’ve to fall on my sword for expressing an truthfully held opinion about Meghan Markle and that diatribe of bilge that she got here out with in that interview, so be it.’

Piers Morgan mentioned: ‘I believe it is truthful to say, though the woke crowd will suppose that they’ve cancelled me, I believe they are going to be relatively disenchanted once I re-emerge.

‘I might name it a brief hibernation.’

He added that he’s ‘at all times in talks with individuals’.

Requested what he would say to his Good Morning Britain colleague, Alex Beresford, with whom he had a heated debate throughout Tuesday’s present, Morgan mentioned: ‘Good luck to him.’

Susanna Reid 

Susanna Reid mentioned Good Morning Britain might be ‘very completely different’ however ‘exhibits go on’ as she addressed the abrupt departure of her co-host Piers Morgan.

Talking throughout Wednesday’s programme, she mentioned: ‘He’s no doubt an outspoken, difficult, opinionated, disruptive broadcaster.

‘He has many critics and he has many followers. You’ll know that I disagreed with him about Meghan’s interview. He himself clarified his feedback about her psychological well being on the present yesterday.

‘There are various voices on GMB and everybody has their say. However now Piers has determined to go away the programme. A few of it’s possible you’ll cheer and others could boo.

‘He has been my presenting companion, Monday to Wednesday, for greater than 5 years and through Brexit and the pandemic and different points, he has been a voice for a lot of of you and a voice that a lot of you have got railed towards.

‘It’s actually going to be very completely different however exhibits go on and so forth we go.’

Reid commented that it had been a ‘rollercoaster trip’, and mentioned: ‘As you understand as viewers we now have had our disagreements every day. I imply there have been occasions once I’ve thought we have not been in a position to agree on something – on and off display screen in fact, you understand that, it is one of many dynamics of the programme however Piers has made the choice to go away Good Morning Britain and so it’s trying very completely different this morning.’

Ranvir Singh 

Discussing Piers Morgan’s departure, Ranvir Singh mentioned he had ‘ruffled feathers and he shook up every little thing on breakfast tv, on all channels, you understand, it wasn’t nearly this present, he shook up the panorama of what we do, the character of what we do, so that may’t be denied…’ 

Ms Singh is amongst the favourites to take the job, however mentioned: ‘I used to be right here anyway, do not learn something into this, I used to be right here anyway. I’ve shifted seats on this model new desk. It is a unusual morning for all of us right here, however the choice has been made and i feel when there are literally thousands of complaints about one thing issues must be taken significantly.’

Talking exterior his West London residence Mr Morgan advised reporters: ‘If I’ve to fall on my sword for expressing an truthfully held opinion about Meghan Markle and that diatribe of bilge that she got here out with in that interview, so be it.’  

He added: ‘I believe the harm she’s accomplished to the British monarchy and to the Queen at a time when Prince Philip is mendacity in hospital is gigantic and albeit contemptible’, earlier than revealing that he left on the day extra individuals watched GMB than its BBC rival, 5 years after Piers remodeled the ITV rankings flop. 

In one other extraordinary twist, it was claimed by the Each day Telegraph and the Guardian that Meghan made a proper criticism to ITV about Mr Morgan. The broadcaster, who paid £1million to indicate the Oprah interview, didn’t deny the declare and representatives for the duchess declined to remark.

The journalist, 55, mentioned he ‘did not consider a phrase she [Meghan] mentioned’ to Oprah and branded her ‘Princess Pinocchio’ after an interview the place the Duchess mentioned she was suicidal whereas 5 months pregnant and accused the Royal Household of racism. His views sparked greater than 41,000 complaints made to Ofcom. 

Mr Morgan described his departure from the programme he helped remodel right into a rankings hit as ‘amicable’, saying: ‘I had a great chat with ITV and we agreed to disagree.’ 

 He added: ‘I am simply going to take it straightforward and see how we go. I consider in freedom of speech, I consider in the precise to be allowed to have an opinion. 

‘If individuals wish to consider Meghan Markle, that is completely their proper’. 

And in a message for his critics he mentioned: ‘I believe it is truthful to say, though the woke crowd will suppose that they’ve cancelled me, I believe they are going to be relatively disenchanted once I re-emerge. 

‘I might name it a brief hibernation.’

He added that he’s ‘at all times in talks with individuals’. 

Strictly star Ranvir Singh was in his chair this morning and Susanna Reid admitted will probably be a ‘very completely different’ programme with out her co-star of 5 years and advised viewers this morning that he had been a ‘voice for a lot of of you’ via Brexit and the coronavirus pandemic. 

Lorraine Kelly later paid tribute to her ‘loyal good friend’ who’s ‘at all times there for those who want him’. 

Simply after the present started at 6am this morning he tweeted to his 7.8million followers: ‘On Monday, I mentioned I did not consider Meghan Markle in her Oprah interview. I’ve had time to replicate on this opinion, and I nonetheless do not. 

‘For those who did, OK. Freedom of speech is a hill I am completely happy to die on. Thanks for all of the love, and hate. I am off to spend extra time with my opinions’. 

He additionally shared a quote by Winston Churchill, which mentioned: ‘Some individuals’s concept of free speech is that they’re free to say what they like but when anybody else says something again, that’s an outrage’. 

On a unprecedented day for the present yesterday, Mr Morgan walked off set reside on air after the present’s weatherman Alex Beresford accused him of unfairly ‘trashing’ Meghan, branding him ‘diabolical’ and saying: ‘I am sorry however Piers simply spouts off regularly and we now have to sit down there and hear’. 

Requested what he would say to his Good Morning Britain colleague, Mr Beresford, Mr Morgan mentioned: ‘Good luck to him.’ Mr Beresford was not on display screen at this time, with Laura Tobin presenting the GMB climate this morning. 

Hours later Mr Morgan give up, together with his supporters defending his views and claiming his exit is extra unhealthy information without spending a dime speech and a tragic indictment of cancel tradition in Britain after critics together with Labour MP Daybreak Butler inspired individuals to complain to ITV and Ofcom. Others have questioned whether or not GMB’s viewing figures will hold-up with out its star, who helped add 1,000,000 new viewers in his time on the present.

After Ranvir Singh, a GMB reporter and star of Strictly final 12 months, stepped in for Piers at this time, Susanna then gave a brief speech on the tumultuous occasions of the previous 24 hours.

Ms Reid mentioned: ‘A lot of individuals will know the information and plenty of of you’ll not and might be stunned that Piers Morgan will not be right here this morning. Now, Piers and I’ve disagreed on many issues and that dynamic was one of many issues viewers liked in regards to the programme. 

‘He’s no doubt an outspoken, difficult, opinionated, disruptive broadcaster. He has many critics and he has many followers. You’ll know that I disagreed with him about Meghan’s interview. He himself clarified his feedback about her psychological well being on the present yesterday.’

Reid mentioned there are ‘many voices’ on Good Morning Britain and ‘everybody has their say’. She added: ‘However now Piers has determined to go away the programme. A few of it’s possible you’ll cheer and others could boo.

‘He has been my presenting companion, Monday to Wednesday, for greater than 5 years and through Brexit and the pandemic and different points, he has been a voice for a lot of of you and a voice that a lot of you have got railed towards.

‘It’s actually going to be very completely different however exhibits go on and so forth we go.’

Ranvir Singh, Reid’s co-presenter for the morning, replied: ‘Properly mentioned.’ She described Morgan as a ‘massive character’ and mentioned ‘many viewers might be completely gutted’. Singh known as Morgan ‘Marmite’ and acknowledged his function in Good Morning Britain’s success. Ms Singh is amongst the favourites to take the job, however mentioned: ‘I used to be right here anyway, do not learn something into this, I used to be right here anyway. I’ve shifted seats on this model new desk’.

Susanna Reid said Good Morning Britain will be "very different" but "shows go on" as she addressed the abrupt departure of her co-host Piers Morgan.

Susanna Reid mentioned Good Morning Britain might be ‘very completely different’ however ‘exhibits go on’ as she addressed the abrupt departure of her co-host Piers Morgan.

GMB host Alex Beresford had told Piers: ' I understand that you don't like Meghan Markle, you've made it so clear a number of times on this programme, and I understand you've got a personal relationship with Meghan Markle and she cut you off.' Shortly after, Piers then stormed out of the studio

GMB host Alex Beresford had advised Piers: ‘ I perceive that you do not like Meghan Markle, you’ve got made it so clear a variety of occasions on this programme, and I perceive you’ve got bought a private relationship with Meghan Markle and she or he lower you off.’ Shortly after, Piers then stormed out of the studio

It got here after 55-year-old Mr Morgan shocked viewers by strolling off digicam throughout a heated on-air row with weatherman Alex Beresford, saying ‘I am accomplished with this’ after being challenged on his place of the Duke and Duchess by his co-star. 

Afterwards ITV CEO Carolyn McCall – who previously labored for the left-wing Guardian newspaper – mentioned that the broadcaster’s media and leisure MD Kevin Lygo was talking to Mr Morgan.

And final evening it was introduced that Mr Morgan had give up the massively well-liked ITV present – which he co-hosted with Susanna Reid.

An ITV spokesman advised MailOnline: ‘Following discussions with ITV, Piers Morgan has determined now’s the time to go away Good Morning Britain. ITV has accepted this choice and has nothing additional so as to add.’

GMB weatherman Alex Beresford had told Piers: ' I understand that you don't like Meghan Markle, you've made it so clear a number of times on this programme, and I understand you've got a personal relationship with Meghan Markle and she cut you off'

Susanna Reid said it would be best for the breakfast programme to go to a break amid stony silence from others in the studio

GMB weatherman Alex Beresford (left) had advised Piers (proper): ‘ I perceive that you do not like Meghan Markle, you’ve got made it so clear a variety of occasions on this programme, and I perceive you’ve got bought a private relationship with Meghan Markle and she or he lower you off’ – Pieres wished him the ‘better of luck’ at this time

It’s understood Mr Morgan had been requested to apologise for his remarks which had been criticised by psychological well being campaigners however had declined.

It brings to an finish his six-year lengthy affiliation with the breakfast present, which he initially joined as a visitor host in 2015, throughout which era he has made it must-see TV with a robust of exclusives and his strident opinions.

Satirically it got here the day after GMB recorded its highest ever viewing figures within the wake of Megan Markle’s blockbuster Oprah Winfrey interview.

It additionally got here on the day that he had adopted up with an agenda-setting interview together with her father Thomas during which Mr Markle had taken purpose at ‘snotty’ Harry, defended the British individuals and Royals towards her claims of racism and revealed that he felt she had betrayed him, not the opposite method round.

What do you think?

Written by LessDaily.Com

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading…

0
COVID-19 vaccines for children and teens are coming, experts say

COVID-19 vaccines for youngsters and youths are coming, consultants say

China and Russia Agree to Explore the Moon Together

China and Russia Conform to Discover the Moon Collectively