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Monday, November 22, 2021

HBO Max to start European rollout this fall

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Streaming service HBO Max will launch in late October in six European nations: Sweden, Denmark, Norway, Finland, Spain and Andorra.

WarnerMedia introduced the European debut Wednesday, however the firm didn’t disclose pricing particulars for worldwide prospects. Within the U.S., the advertising-free model of HBO Max sells for $14.99 a month.

The Nordic and Spanish rollout is slated for Oct. 26.

The transfer represents the AT&T-owned media firm’s newest push to make HBO Max a world model, though the corporate has been enjoying catch-up to streaming leaders Netflix, Amazon Prime Video and Disney+.

In an announcement, WarnerMedia stated it could prolong distribution subsequent yr to Central Europe, together with Croatia, Czech Republic, Hungary, Poland, Portugal, Romania, Serbia and Bosnia and Herzegovina.

The HBO Max streaming service boasts movie franchises, together with the Harry Potter and “Surprise Lady,” and well-liked tv reveals together with “The Huge Bang Principle,” “The White Lotus,” “The Sopranos,” and “The Flight Attendant.”

HBO Max’s European rollout is sophisticated by a long-term partnership between the European pay-TV large Sky and HBO. For greater than a decade, Sky has maintained unique rights to HBO reveals within the nations that it operates, together with Nice Britain, Eire, Germany, Austria and Italy. Two years in the past, WarnerMedia renewed that association with Sky, which is owned by Philadelphia cable large Comcast.

Sky will proceed to supply HBO solely in its markets for an additional couple of years.

AT&T stated in July that its numerous HBO manufacturers, together with HBO Max, had reached about 20 million worldwide prospects along with 47 million home subscribers. Many are HBO holdovers because the premium channel had began its worldwide push lengthy earlier than AT&T swallowed the media firm in 2018.

Though WarnerMedia’s possession is in flux, the New York-based media large is following by means of on Chief Govt Jason Kilar’s formidable worldwide launch schedule.

In late June, WarnerMedia stated it had debuted the streaming service in three dozen Latin American and Caribbean nations.

AT&T this spring introduced a $43-billion sale of WarnerMedia, which incorporates HBO, CNN, Cartoon Community and the historic Warner Bros. tv and film studio in Burbank to the smaller programming firm, Discovery. The deal, which requires regulatory approvals, is predicted to shut subsequent yr.

The HBO Max streaming service, AT&T’s massive guess in streaming, launched within the U.S. in Could 2020.

In Europe, the corporate will look to transform subscribers of HBO-specific merchandise, together with HBO España and HBO Nordic, to HBO Max.

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