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Iceland caricatures Mark Zuckerberg’s ‘metaverse’ video to create tourism advert

Iceland caricatures Mark Zuckerberg’s ‘metaverse’ video to create tourism advert



A satirical advert from Iceland has mocked Fb founder Mark Zuckerberg’s efforts to rebrand his firm into “Meta” by introducing audiences to the truth of the “Icelandverse”.

It’s been two weeks since Mr Zuckerberg’s announcement of his firm’s rebranding, however on-line mocking and trolling of the rebrand has not ceased to exist.

One such video, that caricatures the chief government, has come from “Impressed by Iceland”, a communication platform owned by Enterprise Iceland, which is a public-private partnership with the nation’s division of tourism that seeks to advertise and market Iceland.

The video, uploaded to Impressed by Iceland’s social media pages on 11 November, options Icelandic actor and author Jorundur Ragnarsson, who performs a personality known as “Chief Visionary Officer Zack Mossbergsson”.

Donning a long-sleeved black T-shirt, Mr Ragnarsson will be seen within the video imitating the Fb founder’s awkward fashion.

“At the moment, I need to speak about a revolutionary strategy on the way to join our world, with out being tremendous bizarre,” Mr Ragnarsson says within the video, kicking off a tour of the nation’s breathtaking vacationer points of interest.

“Some mentioned it’s not attainable. Some mentioned it’s out of attain. To them, we are saying it’s already right here. Significantly. Look, it’s proper right here,” he provides, pointing at a window displaying huge, snow-covered mountains that dot the nation.

Mr Ragnarsson then takes a jibe at Mr Zuckerberg’s push into digital actuality by saying that “the Icelandverse enhanced precise actuality, with out silly-looking headsets. In our open-world expertise, every part is actual.”

The parody highlights the scenic great thing about Iceland, together with the nation’s sizzling springs, waterfalls and snow-capped mountains. The advert additionally mocks Mr Zuckerberg for his use of sunscreen, which he has typically been photographed utilizing.

Mr Zuckerberg acknowledged the parody and responded to Impressed by Iceland’s Fb web page. “Superb. I must make a visit to the Icelandverse quickly. Glad you’re carrying sunscreen too,” he mentioned.

The intelligent video has develop into an instantaneous hit on social media, because it has registered over 3.5 million views on Twitter alone.

“The hand actions had me crying,” wrote historian Mar Hicks, in a quote tweet.

“That is the stuff of genius,” wrote one other Twitter consumer.

The Nordic nation has been a preferred journey vacation spot amongst European vacationers previous to the Covid-19 pandemic. In 2019, Iceland reportedly welcomed two million guests and it’s prone to welcome round 700,000 travellers this 12 months.

Throughout Meta’s rebranding train in October, Mr Zuckerberg had revealed a glimpse of his firm’s plans to construct the “metaverse,” which is a digital world constructed with the aptitude of connecting folks in futuristic digital landscapes by means of the assistance of Digital Actuality and Augmented Actuality applied sciences, in accordance with the founder.

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Written by LessDaily.Com

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