In as we speak’s age, we’re flooded with numerous web sites that provide nearly all the identical providers. Even within the luxurious sector, the place historically solely the privileged might afford to have interaction providers from distributors inside this highly-guarded circle of insiders. To distinguish itself from opponents, Malakensa cleverly positioned promoting level of making a extremely personalised shopper expertise for its customers makes the up-and-coming platform a success amongst customers even earlier than their official launch.
Forward is an interview with the CEO of Malakensa, Cyril Renaud, the place he shares with us the beliefs he has for the model and the providers it is ready to present for its most discerning customers.
The place does Malakensa’s idea come from?
This idea arose from a particular want amongst a few of my relations who provide very high-end merchandise in numerous enterprise sectors. Many of those professionals instructed me that they’d tried to advertise their know-how on shopper and specialised platforms however these platforms didn’t meet their expectations and their requirements.
From this premise, I had the imaginative and prescient to create a really qualitative digital help tailor-made to the wants of all professionals working with high-end items that may exactly goal a clientele possible to have the ability to afford their distinctive merchandise.
Which product classes will probably be accessible on Malakensa?
Malakensa’s vocation is to supply our distinguished clientele every little thing they might want of their every day life, realizing that they are going to essentially put money into what does greatest. We additionally want to maintain our distinguished clientele knowledgeable of the most recent happenings on this planet of luxurious items with common bulletins on prestigious occasions.
We could have numerous actual property listings, starting from luxurious houses to workplace buildings. As well as, Malakensa will function all of the gadgets to spruce up your properties. These will embrace inside and exterior design decisions similar to furnishings, family home equipment, and backyard equipment. If you wish to take a brief break and need a change of surroundings, we additionally provide tailored luxurious holidays
Our presents on this planet of transport will probably be land, air and sea. Premium model cars, luxurious yachts and personal jets.
For the fashion-aficionados, there will probably be a various vary of merchandise to fit your diversified wants. You’d have the ability to discover diversified Prepared-to-Put on collections, quite a few style equipment inluding luxurious leather-based items, watches, jewelry, and at last, perfumes and cosmetics.
Malakensa additionally goals to be a platform for these appreciative of the humanities. Purchasers will have the ability to purchase and promote artworks in addition to numerous collectibles if they’re so inclined. Moreover, we’ll cater to a large number of hobbyists. For instance, high-end sports activities tools will probably be accessible for individuals who get pleasure from working up a sweat.
Foodies have a cause to rejoice as Malakensa will provide a bit on gastronomy, promoting high-end meals merchandise similar to non-perishable delicatessen in addition to distinctive wines and spirits.
Lastly, we’ll provide unconventional providers such because the providers of a bodyguard, a non-public investigator (PI), or a house artist for instance.
You concentrate on the prominence of the “Concierge Service”. What position will the Concierge have inside Malakensa?
Sure we do. In truth, our concierge service will play a major position, permitting us to entertain our VIP members’ most private requests.
Firstly, our concierge service will enable VIP members who want to promote distinctive merchandise, to keep away from the stress of submitting their advertorials. We care for every little thing for them, together with high-quality visuals, complete valuations, detailed descriptions, and writing the ultimate commercial.
Secondly, our concierge service will enable us to help our VIP clients to find something they may need or want. A uncommon mannequin of Supercar for instance.
Its third position will probably be to supply our VIP members the chance to be totally concerned of their buy by creating it to measure. There will probably be no artistic restrict for our members who wish to apply for this feature aside from the technical limits associated to the fulfilment of their want. The wildest initiatives of essentially the most luxurious nature are then made doable to the delight of our clients.
How would you describe the client expertise with Malakensa?
I imagine that the client expertise within the luxurious sector needs to be emotional by providing extremely personalised and caring experiences. This entails offering high-tech instruments to help every buy. On this purely technological side, Malakensa will attempt to set the pattern by all the time bringing the very best within the subject to enchant our clients.
However the buyer expertise on Malakensa won’t finish with high-end digital service alone, as
attentions and bodily experiences will complement the client expertise. Among the many bodily
experiences that we intend to supply our clients, we’ve deliberate to organise showrooms the place
essentially the most gifted professionals of their sector of exercise will meet our most loyal clients. These
showrooms will enable bodily encounters to which I connect nice significance.
To supply a customer support that matches our distinctive content material, Malakensa will combine bodily and digital experiences utilizing innovative processes.
You’re at present looking for funding for the event of the platform. What are the important thing parts that can differentiate Malakensa? Why ought to buyers take note of this platform?
Buyers will discover on Malakensa a variety of unique merchandise that we’ve chosen for them. On high of that, we’ll offer loads of premium choices to make sure the security of each buy. Because the distribution of bulletins can also be open to our VIP members in sure sectors of exercise, buyers will have the ability to discover many uncommon items that will probably be unique to us.
You’re positioned in Europe. What are the benefits of Malakensa?
A lot of Europe falls beneath the Eurozone which has established a steady forex and financial system for the area. I imagine this will probably be comforting for our customers and buyers. Moreover, Malakensa will probably be based mostly in France, the land of luxurious “par excellence”, a trump card by way of picture and status. On this sense, we wish to provide French savoir-vivre that lives as much as its status
Will there be any unique manufacturers at Malakensa?
I can let you know right away that there will probably be manufacturers unique to Malakensa. As I discussed earlier, I do know many professionals offering distinctive services and products which have tried to advertise themselves on different media platforms. Nonetheless, after a number of setbacks, they renounced them as a result of their expectations weren’t fulfilled. They inform me they see Malakensa because the distinctive answer and tailored to their necessities to advertise their know-how.
Different professionals who’ve by no means needed to look in a multi-brand area approve of our idea and its values, and are able to make the leap. Many are actually eagerly awaiting our launch as a proprietary promotional answer.
The obstacles between luxurious and e-commerce are crumbling. The place do you see this sector heading over the following 5 years?
The divide between luxurious and e-commerce is certainly falling as a result of knowledge safety is bettering yearly. Moreover, e-commerce presents ever extra functionalities to set off feelings. For that reason, digital know-how has a vibrant future. I believe high-tech improvements will enable us to get nearer to actuality, and so, it is probably not too far a stretch to suppose that inside 5 years we could have entry to extra immersive digital instruments that enable us to sublimate essentially the most luxurious contents. I see technological improvements as added worth for the posh trade within the years to come back.
Nonetheless, I additionally suppose that luxurious is an artwork of residing the place the cautious presentation of a product or a know-how should essentially be accompanied by magnified human relations, which is just too typically uncared for on the internet.
What’s the typical profile of consumers on Malakensa?
The primary goal group of consumers on Malakensa will primarily be people that we’ll seek advice from as VIP members, however all potential consumers are welcomed. I’d say our clientele will probably be made up solely of people who’re rich sufficient and keen to pay our excessive admission and membership charges to enter our Insider Membership, and have the ability to benefit from our full vary of providers
The motivations of consumers on Malakensa may be numerous and diversified. It may be a person in search of unique and high-end present concepts or a collector of artworks or distinctive automobiles, who will recognize having the ability to discover distinctive or restricted version items. The client can even search for a superb or a really particular product, or higher nonetheless solicit our community of certified professionals to personalise as a lot as doable his buy by having a novel piece designed within the picture of his inspiration.
What are the advantages of changing into a VIP on Malakensa?
The primary benefit of being a VIP member is having the ability to be a part of an elusive circle of insiders that’s selling a lifestyle that isn’t extensively seen on the Web but. A neighborhood with values based mostly on consideration, respect, honesty, friendship, and a priority for the surroundings. The second profit would be the entry to an internet site that’s congruent to its contents. A web site with a complicated design, pragmatic, devoid of any third-part promoting, and with secured transactions. The third benefit is entry to a various vary of merchandise and know-how rooted in distinctive French origins but in addition worldwide attract. Our VIP Members can even have the chance to promote high-end merchandise and exactly goal a professional clientele group. Below our concierge service, we’ll care for every little thing for them.
Are you contemplating launching a Chinese language model of Malakensa, and if that’s the case, when?
After all, I really feel that it could be an actual disgrace for Malakensa not to concentrate to a market so keen on luxurious and distinctive know-how. Nonetheless, to think about this market, I believe it’s essential to keep in mind its specificities, tradition, and language. For that, the location must be rethought and tailored the place it’s crucial. Naturally, all this requires time, in addition to tailored logistics.
I believe we should first set up a strong European community earlier than excited about the Chinese language market because it requires particular consideration. I believe that we will launch our idea in China within the subsequent 2 to three years if our development permits it.
Should you have been to call one one that has impressed you in your profession, who would that particular person be?
With out hesitation, I’d say that it’s my grandmother. This girl labored all her life for an amazing French jeweller who nonetheless operates as we speak, and I used to be typically in admiration when she spoke impassionately to me about her work. I believe she instilled in me the love of a job properly completed, the need for perfection, and the nice manners that go together with it. Values which are expensive to me and that I now wish to share with you on Malakensa.
Head over to Malakensa’s web site to discover how you may benefit from their providers.
All pictures courtesy of Malakensa.