Matt Adam, chief govt, We Are Digital

Matt Adam

Matt Adam tells us about We Are Digital, which is a social influence enterprise working with housing associations, native and central authorities, and corporates to ship constructive and sensible options to interrupt down the boundaries of exclusion throughout the UK.

What do you presently do?

I’m the CEO founding father of We Are Digital, a social influence enterprise delivering outsourced options in neighborhood funding. We offer end-to-end administration of digital and monetary inclusion programmes for social housing landlords councils company and central authorities.

What was the inspiration for your enterprise?

After I first began it regarded fairly completely different. I wished to offer a nationwide coach service for older individuals who had been digitally excluded by sending out trainers to their residence, delivering one to 1 coaching to assist get them on-line. We discovered this B2C mannequin troublesome to scale although, because it was pushed by very conventional and costly advertising and marketing. So we pivoted to utilise the coach community for housing affiliation residents on a B2B2C mannequin as a substitute and haven’t regarded again!

What defines your means of doing enterprise?

We’re a social influence enterprise which is essential to us. This implies we’re a mission-led enterprise with a goal, with social influence buyers, and 100% of our income helps folks in want. We’re in search of a return in influence in addition to revenue. It’s seen because the extra fashionable model of a social enterprise and isn’t typically talked about, however is vastly rising in focus and curiosity all over the world now as buyers, workers and purchasers look to work extra with corporations which have a real mission and influence on the world, fixing issues which can be truly necessary to unravel – not simply serving to to get sashimi delivered to your day 20 seconds extra rapidly.

Who/what do you admire?

I like entrepreneurs who’ve grown their companies to an enormously sizeable scale, or within the face of ridiculous odds, and have finished it greater than as soon as – Steve Jobs, Elon Musk and Richard Branson. This ‘portfolio’ talent takes quite a lot of grit, tenacity, luck and lots of different issues in addition to, I’m positive. I’m all the time amazed by how they will do this, throughout many international locations, with out the underside falling out of their companies as they develop. However usually you discover it’s as a result of they’ve employed an excellent crew round them to do the issues they aren’t superb at doing.

Wanting again, is there something you’d have finished otherwise?

I’d have raised more cash extra rapidly, applied expertise earlier and employed higher expertise extra rapidly, moderately than ready till the painful development years began to hit!

What recommendation would you give to somebody beginning out?

Begin as younger as doable when you will have restricted private overheads. Be ruthless with early expertise choice. At all times elevate more cash than you want. Have “choices” in a lot as a number of markets and product match. Embody a mindset of extremely concentrate on gross sales as a way that solves most points, together with cashflow. Be far more formidable than society will allow you to be – and don’t surrender till you might be actually dragged out of the workplace.


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