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Monday, August 8, 2022

Xbox Stay is out, and the ‘Xbox community’ is in, as Microsoft rebrands its on-line service

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(Xbox Stay Picture)

After 18 years, Microsoft is retiring the Xbox Stay model.

Members of the Xbox Insider program, an opt-in service that lets clients get early entry to new Xbox options, reported that their Xbox’ UI had begun to switch references to Stay with “the Xbox community.” Equally, the Microsoft Companies Settlement was up to date in August to now not point out Stay.

As of this afternoon, Microsoft confirmed that the branding shift is deliberate.

“’Xbox community’ refers back to the underlying Xbox on-line service, which was up to date within the Microsoft Companies Settlement,” a Microsoft spokesperson stated through e mail to GeekWire. “The replace from ‘Xbox Stay’ to ‘Xbox community’ is meant to differentiate the underlying service from Xbox Stay Gold memberships.”

That underlying service has been often known as Xbox Stay since its launch on the unique Xbox in November 2002. No adjustments to the general expertise are anticipated.

This does symbolize one other a part of an ongoing shift by Microsoft to deemphasize Xbox Stay Gold, a subscription service for Xbox consoles that permits on-line play for appropriate video games, in favor of its more moderen choices.

An try in January to elevate the value of the subscription — which was perceived on the time as Microsoft making an attempt to incentivize shoppers to shift to the pricier however higher-value Xbox Sport Move — was rapidly shut down following a buyer outcry.

In its authentic type, Xbox Stay is arguably the most important purpose why the Xbox took off in any respect. On the time of its launch, Stay was essentially the most superior methodology of bringing networked play to the console market. Neither of its rivals, the PlayStation 2 or GameCube, supplied on-line entry out of the field, and after they did, it was by means of clunky non-standardized foyer methods. If the Xbox Stay branding goes away, it’s a quiet finish for a bit of gaming historical past.

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